Target White Television Stand

Makes Custom white balance a snap. Target makes focusing a breeze.

I got a 14-inch version for narrow spots, and that worked great, but I immediately got this 24-inch size because my camera requires filling the viewfinder for Custom White Balance and the 24-inch size allows me to shoot from far enough away that I do not get into the light for the shot. It also is a little more polite if you are asking someone to hold it for you and you don't have to invade their personal space. I tried the triple-tone target out of frustration with inconsistent results with hard-surfaced gray/white cards and exposure disks of various types. I have to deal with a lot of reflective surfaces and confined spaces doing product photography. The triple-tone fabric is easy to set up because it is less susceptible to reflecting light when metering, and you can toss it almost anywhere. Other reviewers have expressed concern about it not being a certified tone, but that doesn't seem to be an issue, maybe because we are measuring relative color variances. The triple tones do seem to make a good exposure target for setting up the shot and also for post-processing for setting the software eyedroppers and for general evaluation of the scene. The white, semi-luminescent reverse side is quite effective. In an early-morning outside shot a couple of days ago, I metered about a ten percent lux boost reflecting soft light into a corner of an electrical enclosure from about five feet away. It is light weight enough that I could just hang it with some gaffers tape.

I have used this digital target quite a few times now. I first use it to make sure my camera is accurately metering the lighting correctly (I check the histogram to see if I have 3 spikes showing.....dark, gray, and white). Then I take a shot to set up the correct white balance using the target and then I'm ready to go. It's very accurate and works great!!! It's handy to have along (folds up easily) and is useful as a white reflector on the back. I would recommend it highly!! It comes with a DVD that explains it's use very well.

This target is well built and just the right size to fill the frame. The white balance is very easy to set with my D300S, eliminating the need to correct WB during post editing.

I love the photovision target because you can use it for setting both your white balance and exposure. Ever since I bought this I have to do very little when I post process my images.

This is a nice size gray target for color balancing with the versatility of the reverse side white reflector. This is the first time I have color balanced to 18% gray and I can't believe the colors. Very impressive.

18% grey backgound with a target so the autofocus works. Allows the white balance to correct for the color of light I am shooting in.

I heard rav reviews about this product on several photo forums and decided to give it a try since I have a hard time getting the perfect white balance. I've purchased gray cards and other products and they were a waste of time and money. The Photovision Target has saved me so much time because I can get a perfect exposure and white balance. The DVD that came with the Target was very informative and helpful too.

This is great for getting both white balance and focus (with the target in the center of the grey). The tag/loop on the top is great for hanging on a stand, in lieu of a subject. Great non-reflective surface too!

I shoot both stills and HD video, and needed a good-sized grey target for custom white balance. EZYBalance not only gives me the target size I need, but provides a white reflector/white balance target, as well. Recently, I shot three days of video under fluorescent lights and didn't have to white balance after the fact! Great savings in processing time!