Real-life images, positional audio, and an array of smart features come together to make the BRAVIA XR X90L 98" 4K HDR Smart LED TV from Sony the center of your home entertainment experience. Movies, TV, and games benefit from Sony's Cognitive Processor XR and full-array LED backlight, which deliver local dimming, boosted contrast, and more, delivering lifelike and immersive 4K content. Sound is upgraded with precise positioning that matches the image on the screen, and gaming is enhanced with its own HDR and Game Mode settings. Discovering new games, movies, and shows is easy with built-in Google TV and BRAVIA CORE, and the entire package is wrapped in an eco-friendly, minimalist design for a more immersive experience.

UHD 4K 3840 x 2160 LED Panel    Google TV OS    120 Hz Native Refresh Rate    Auto HDR Tone Mapping, ALLM & VRR    Google Assistant & Chromecast Built-In    Works with Alexa & Siri    XR Contrast Booster & XR 4K Upscaling

Sony utilizes a full-array LED backlight for specific local dimming that delivers incredible contrast for deep blacks and bright highlights that are distinct from each other, resulting in real-life depth and vibrant color. All of it is powered by Sony's Cognitive Processor XR chip that offers a host of XR technologies that will enhance your movies, shows, and games:

• XR Contrast Booster: Balances the light across the entire screen for higher peaks of brightness in glare, and deeper blacks in shadows
• XR Triluminos Pro: Provides over a billion colors for a wide color spectrum that results in more vivid and realistic images
• XR Clear Image: Using zone division and dynamic frame analysis, this feature reduces noise and blur for sharper text and smoother action
• XR 4K Upscaling: Non-4K content can be upscaled to take advantage of the display's capabilities, by recreating lost texture and detail
• XR OLED Motion: Combats blur by analyzing the frames of your content, creating and inserting extra frames between the originals for smoother and clearer action

Sony's Acoustic Multi-Audio technology uses the internal TV speakers along with sound-positioning tweeters to precisely position the sound you hear so it matches the picture you see. The BRAVIA XR X90L can also make dialogue in shows easier to understand. With Voice Zoom 2, voices are detected and analyzed, then clarity is improved by suppressing ambient elements. Additional technologies help you deliver a surround experience and take advantage of various optional Sony audio products to further enhance the sonic possibilities of the X90L.

• XR Surround: Compatible with Dolby Atmos technology, this feature works to virtually create a surround sound environment with just the TV speakers
• Acoustic Center Sync: When paired with compatible Sony soundbars (HT-A9, HT-A7000, HT-A5000, or HT-A3000), both the soundbar and TV speakers are used as center speakers
• Personalized Dolby Atmos: You can achieve a virtual Dolby Atmos surround experience when pairing the X90L with the SRS-NS7 wearable speaker
• 360 Spatial Sound: Enjoy music and audio as if you were there when pairing the X90L with select Sony headphones using 360 Spatial Sound

Google TV OS is built into the TV, giving you access to over 700,000 movies and TV episodes, as well as over 10,000 apps and games. It has all of your favorite content from major subscription services, such as YouTube, Prime Video, Disney+, AppleTV, Spotify, and more.

Rent movies through Sony's BRAVIA CORE service that incorporates Pure Stream and IMAX Enhanced for stunning visuals and cinematic sound. You get credits for up to 5 movies that you can stream for up to 12 months.

• Netflix Adaptive Calibrated Mode: Works with BRAVIA XR's ambient light optimization, adjusting brightness for Netflix shows to match your room's lighting conditions
• Ask Google: Use your voice and Google Assistant to find movies, stream apps, play music, and control the TV. You can also control and interact with smart home devices, such as thermostats, lighting and security systems
• Works with Alexa: Control TV power, change channels, volume, and more by speaking to Alexa
• Works with Siri: Use HomeKit technology to control the TV with the Home app and easily set up the X90L by asking Siri
• Chromecast Built-In: Cast movies, shows, photos, and videos from your phone or tablet
• Works with Apple AirPlay: Stream content to the TV from your iPhone, iPad, or Mac
• Kids Profile: Guide children to age-appropriate content, set kid-friendly content filters, and limit how long they can watch
• Creator Calibrated Modes: IMAX Enhanced and Dolby Vision work to preserve the director's intent, and being Calman Ready, the X90L lets creators professionally calibrate the TV for use in production edits

During PS5 setup, Auto HDR Tone Mapping optimizes the HDR settings so you can see more detail and truer colors in your games, even in bright or dark scenarios. The X90L will also switch to a specific Game Mode automatically when you turn on your console, helping to minimize lag and maximize responsiveness. When you're done gaming, the X90L will automatically switch back to Standard Mode for movies and TV. In addition to improved graphics, the smoothness of your gameplay is enhanced with support for 4K/120 gaming, and VRR and ALLM technologies.

Sony's One Slate design aesthetic fuses the screen with an incredibly thin aluminum bezel into a single slate. This minimalist look puts the focus on your content for a more immersive experience. In keeping with the slim design is the included two-way stand. It lets you position the X90L lower to focus on the picture, or you can raise it to accommodate an optional soundbar. The slim, aluminum wedged stand has a diamond-shaped cross-section for a sturdy support that has a light and thin appearance.

An Eco Dashboard within the TV lets you access all of the eco-related settings of the X90L in one place. Use ambient light sensing for efficient power usage by optimizing screen brightness to your room's lighting. Auto Power Saving can be used with an optional BRAVIA CAM to minimize power consumption by darkening the screen automatically when you're not in front of the TV.

On the outside, Sony-developed SORPLAS recycled plastics are used throughout the construction of the X90L, minimizing virgin plastic use by approximately 60%. The packaging the X90L comes in uses approximately 48% less plastic by volume and is 15% smaller and 12% lighter than previous generations, which all work to increase transport efficiency and reduce CO2 emissions by as much as 15%.

• The included smart remote can control all connected devices, giving you one-button access to video-on-demand services
• Lower buttons and special polyurethane coating make the remote easier to wipe clean of dirt and dust
• The X90L works with the optional BRAVIA CAM for video chatting with friends and family

Related Questions and Answers

Q: 1. Does it have Wi-Fi? Thank you.

A: Yes, the Sony BRAVIA XR A80L has Wi-Fi.

Q: 2. in a dark room setting, does by chance you see any blooming with dark content like the show house of dragons?

A: The Sony X95L is known to have less blooming than other mini-LED models.

Q: 3. What are the physical dimensions of the tv with the stand in the soundbar position?

A: The Sony BRAVIA XR A95L 77" 4K HDR Smart QD-OLED TV (BH # SOXR77A95L) dimensions with the stand in the soundbar position are: 1716mm x 1075mm X 411mm (67 5/8 X 42 3/8 X 16 1/4 inches).

Q: 4. As I am relocating to Spain or Portugal later this year, is this TV compatible with the European electrical system?

A: Yes, the Sony BRAVIA XR A95L 55" 4K HDR Smart QD-OLED TV (B&H # SOXR55A95L) can accept up to 240V input power. This TV only comes with a US-compatible plug, so a European plug adapter would be required for use in Europe.

Q: 5. Is the SANUS Premium Series VLT5 a compatible mount for this TV?

A: The Sony BRAVIA XR X90L 65" 4K HDR Smart LED TV (BH # SOXR65X90L) features a VESA mounting hole pattern of 300 x 300mm and is compatible with the SANUS Premium Series VLT5 Tilt Mount for 42 to 90" Flat-Panel Displays (Black), B&H # SAVLT5B1.

Q: 6. Can the screen be raised up on it's legs so I can get a sound bar in front?

A: The legs for the Sony BRAVIA XR A80L 55" 4K HDR Smart OLED TV (BH # SOXR55A80L) includes adjustable accessory legs allowing for soundbar clearance of several inches.

Q: 7. Will this connect to the SONY MULTI CHANNEL AV RECEIVER STR-DH750/STR-DH550?

A: The Sony BRAVIA XR X90L 55" 4K HDR Smart LED TV (B&H # SOXR55X90L) can be connected to the Sony STR-DH550 5.2-Channel AV Receiver (B&H # SOSTRDH550) and the Sony STR-DH750 7.2-Channel AV Receiver (B&H # SOSTRDH750) via the receiver's HDMI output or the TV's TOSLINK Optical audio output.

Q: 8. What is the difference between BRAVIA XR X90L 55" versus BRAVIA 3 K55S30 55”?

A: The Sony BRAVIA XR X90L 55" 4K HDR Smart LED TV (B&H # SOXR55X90L) has a faster refresh rate, at 120 Hz, compared to 60 Hz on the Sony BRAVIA 3 K55S30 55" 4K HDR Smart LED TV (B&H # SOK55S30), which is preferable for use with newer gaming consoles. The BRAVIA XR X90L also includes an RCA input in addition to its HDMI ports and Coaxial input, whereas the BRAVIA 3 only has the HDMI and Coaxial inputs available.

Q: 9. No brightness spec, how many nits?

A: The manufacturer has not provided the brightness specs for the Sony BRAVIA XR X95L 85" 4K HDR Smart Mini-LED TV (B&H # SOXR85X95L). That said, this TV's Mini-LED display provides a brighter image with more accurate colors when compared to similar TVs with different display types.

Q: 10. Can the virtual assistant be disabled/turned off completely?

A: The Sony BRAVIA XR A80L 65" 4K HDR Smart OLED TV (BH # SOXR65A80L) allows disabling of the Google and Alexa voice assistants.