The Allworth Press presents the 3rd edition of Edward R. Lilley's industry classic, The Business of Studio Photography. Written for those looking to start their own studio, or for owners of existing studios who need a refresher in the basics, this book outlines every step of the process in starting and running a successful studio. Photography's an extremely competitive business, but with help from Lilley you can navigate those waters with confidence. The author takes you through topics from what you need to own to what paperwork you need to fill out. The 3rd edition also features a section on digital imaging, which provides tips and direction for surviving in the digital era.

3rd Edition

Preface

Introduction

Chapter 1: Digital Photography: What You Need to Know and What You Need to Own

Chapter 2: Getting Ready

Chapter 3: Who, What, When, Where, Why, and How Much?

Chapter 4: The Marketplace

Chapter 5: The Studio

Chapter 6: Marketing and Selling

Chapter 7: Weddings

Chapter 8: High School Seniors and School Photography

Chapter 9: Portrait Photography

Chapter 10: Planning

Chapter 11: Finishing and Framing

Chapter 12: Paperwork

Chapter 13: Sources of Information

Index

Related Questions and Answers

Q: 1. does this lens fit on a canon rebel 5ti

A: Yes, the EF 50mm f1.8 will fit the Rebel T5i. However, because the EF lenses are made for full frame sensors, it will provide you with the perspective you'd get from a 80mm lens, because the T5i has a crop factor of 1.6 (50 x 1.6 = 80).

Q: 2. What type pci is necessary for installation?

A: PCI Express 2.0

Q: 3. did it come with the audio cable for XLR ?

A: No XLR. Analog audio is balanced 1/4 TRS. So you'll need an adapter or cable with XLR on one end and 1/4 TRS on the other, both of which are widely available. And other than the breakout connectors that are 3-4 inches, no audio cables are included.

Q: 4. Can you capture from more than one input at the same time?

A: The DeckLink Studio 4K Capture & Playback Card will not input multiple sources at the same time.

Q: 5. what's in the box? breakout cables, connectors, user guides??

A: Only Card and Audio Break Out cable. No manual or thumb drive in the box I got.

Q: 6. What would be a secure way to mount this to the Zacuto C400 rig?

A: We would recommend attaching the Wooden Camera WC Pro Battery Plate for Digital Bolex, Blackmagic Studio & Sony F55/F5 (V-Mount) to the Wooden Battery Slide (B&H # WO156600) first, and then attaching the Wooden 15mm Rod Clamp (B&H # WO150200) so you can connect to the rod mounts.